Oakley x Meta
Campaign Mockup
Walk smarter not harder
A conceptual campaign exploring how Oakley Meta glasses can be repositioned through a more relatable, lifestyle-driven lens.
Overview
This project is a strategic case study that reflects how STRATA approaches brand positioning through culture, consumer psychology, and human-centered storytelling.
We wanted to explore how a shift in narrative, not product, can change perception, increase adoption, and create stronger emotional connection.
The focus: making advanced wearable tech feel natural in everyday life.
